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- Entrepreneurs
Some can be avoided with the right knowledge. Here are five common business mistakes that could be costing you time, money, and growth—and how to fix them immediately.
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- Consultation, Entrepreneurs
Branding isn’t just about aesthetics… It’s about revenue and long-term business success. A great logo won’t save a business if there’s no strategic foundation behind it. At The Purpose Merchant, we build brands that don’t just look good—they work, generating tangible results and positioning businesses for sustainable success. Our branding pillars ensure that your company […]
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- Business, Leadership
Many business owners mistakenly use “branding” and “marketing” interchangeably, but they serve very different purposes. While branding is about identity and perception, marketing is about outreach and sales. Understanding the difference—and how they work together—can determine your business’s success.
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