Insights - The Purpose Merchant

5 Business Mistakes You’re Probably Making (And How to Fix Them Today)

Some can be avoided with the right knowledge. Here are five common business mistakes that could be costing you time, money, and growth—and how to fix them immediately.

info
January 20, 2025February 9, 2025
0 Comments
Business, Consultation, Economy, Franchising

The Texas Business Landscape in 2025: What’s Changing & How to Stay Ahead

Texas is rapidly emerging as a powerhouse for business growth and innovation. With the state’s pro-business policies, booming economy, and expanding technology sector, businesses must stay ahead of industry shifts to remain competitive. Key Trends to Watch: 1. The Rise of Digital Transformation Technology is reshaping industries across Texas, from automated business solutions to AI-driven […]

The Hidden Reasons Most Businesses Fail

Starting a business is exciting, but… 80% of businesses fail within the first five years. Why? It’s rarely because the idea wasn’t good. More often, it’s due to avoidable structural and strategic issues that can be identified and fixed early. The Real Reasons Businesses Fail 1. Lack of Clear Brand Positioning Your business might have […]

How to Build a Brand That Actually Makes Money (Not Just Looks Good)

Branding isn’t just about aesthetics… It’s about revenue and long-term business success. A great logo won’t save a business if there’s no strategic foundation behind it. At The Purpose Merchant, we build brands that don’t just look good—they work, generating tangible results and positioning businesses for sustainable success. Our branding pillars ensure that your company […]

Why Most Businesses Burn Out in 3 Years (And How to Create a Sustainable Model)

Starting a business is exhilarating, but… Maintaining long-term success is a different challenge altogether. Many businesses burn out within three years, not because of a lack of passion, but due to poor strategic planning, unsustainable operations, and failure to adapt to market shifts. Common Pitfalls That Lead to Business Burnout: 1. Over-reliance on the Founder […]

Branding vs Marketing: What’s the Difference, and Why You Need Both to Succeed

Many business owners mistakenly use “branding” and “marketing” interchangeably, but they serve very different purposes. While branding is about identity and perception, marketing is about outreach and sales. Understanding the difference—and how they work together—can determine your business’s success.